Jan 12
16
So You Want To Run PPC Ads? – Know Your Market (Part 1)
Everybody could go on a couple of marketing forums and read a couple of blog posts for the latest methods on making it big with some paid strategy and.. Come up short from any success and in most cases it all falls short on the reason that you don’t know the market that you’re targeting. It’s a sad situation when people throw a ton of money on online ads without the proper research and lose their budget real quick with nothing to show for it but an empty pocket.
It has been said many times that if you actually create the perfect person for the actual target market that your aiming for it would greatly improve your marketing efforts. Imagine the actual customer as if he or she were standing right in front of you, what they look like, if there married or single, do they have kids, what do they do for a living, why do they need your service or product. Things like that would give life to your market and their habits, plus it makes it even easier to write an effective ad for them.
People don’t like to be sold to but they love to buy, so you have to be clear on the way you speak to the visitors and the language you use. Take everything into consideration, from terminologies used in the market, to the age group and if applicable the income range.
There are tools out there that can help when you begin this phase, such as google adplanner, alexa, compete and some other paid tools can help as far as seeing what the visitors of similar sites look like. But, for those that have been running their business for a while than they can already have a great wide view on their specific target.
This is a critical point to take when you plan on running any PPC ad campaign, don’t let this step slip through your fingers. You have to be smart with your money if you plan on turning the dollars spent on advertising into a positive return. It might be an easy thing to do for some or it might even take others a couple of days to come up with this, but this is a very crucial step in determining your market.